London Icons Journal — Union Jack Mosaic Big Ben Tower Bridge Red Bus

Few cities in the world are as instantly recognisable as London. You do not need to see the name written down. A red double-decker bus, a black cab, a red telephone box, the roundel of the Underground, the silhouette of Big Ben against a grey sky — any one of these is enough. London has achieved something that most cities never manage: a visual identity so coherent, so consistently maintained, and so widely reproduced that it functions almost like a brand.

Both covers reproduce an original mosaic design in the colours of the Union Jack — red, blue, white, and black — featuring twelve of London’s most iconic symbols arranged in a dynamic checkerboard pattern: Big Ben, Tower Bridge, the red double-decker bus, the black cab, the London Eye, the Underground roundel (designed by Edward Johnston in 1916, one of the masterpieces of twentieth-century graphic design), the red telephone box (K2 design by Giles Gilbert Scott, 1926), the Queen’s Guards, the Royal Mail pillar box, St Paul’s Cathedral, the Union Jack itself, and Queen Elizabeth II. Each symbol carries its own history; together they form a portrait of a city that has spent two centuries building one of the most recognisable visual identities in the world.

Product Details

• Format: Hardcover journal
• Pages: 150 lined pages (75 sheets) with perforations for easy removal
• Binding: Casewrap sewn binding — flexible and lay-flat
• Dimensions: 5.75 × 8 inches
• Weight: 100 g
• Cover: Matte laminated full-wrap print

Perfect For

• London lovers and Anglophiles keeping a travel or city journal
• Travellers planning or documenting a trip to Britain’s capital
• History and architecture enthusiasts drawn to London’s iconic landmarks
• Collectors of British graphic design and Union Jack visual culture
• Urban sketchers and travel writers looking for a journal with personality
• Perfect souvenir or gift for anyone who loves London

To learn more about the design history behind London’s most iconic symbols, read The Iconography of London on New Old Time.