{"product_id":"pea-journal-rice-co-1885","title":"Pea Journal — Rice \u0026 Co. 1885 Victorian Trade Card","description":"\u003cp\u003e\u003cem\u003eIn the 1880s, if you wanted to sell seeds to American home gardeners, you needed a salesman. Jerome B. Rice of Cambridge Valley, New York, found the perfect one: a pea couple dressed in Victorian formal attire, bearing the legend “Rice's Seeds — We Are American Wonders. We Are the Earliest and Best” — part of a celebrated plant people trade card series that turned chromolithographic whimsy into one of the most effective marketing strategies of the Gilded Age.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe front cover reproduces Rice's iconic 1885 trade card in full — an anthropomorphic pea couple in formal Victorian attire, the man in tailcoat and top hat, the woman in bonnet and full-skirted dress, both constructed from pea pods and pea plants, rendered in vivid chromolithography with the warmth and humour that made Rice's plant people series the most charming advertising of the era. The back cover presents a vintage-style botanical lithograph of the Grand American Pea (Pisum sativum L.) — cross-section of the pod, real-size seeds and seedlings, and a mature plant climbing a trellis — inspired by seed catalog illustrations originally copyrighted in 1883 by Clark \u0026amp; Richmond of Buffalo, N.Y.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormat: 5.75 × 8 in (14.6 × 20.3 cm)\u003c\/li\u003e\n\u003cli\u003ePages: 150 lined pages (75 sheets)\u003c\/li\u003e\n\u003cli\u003ePerforated pages — tear out cleanly without damaging the binding\u003c\/li\u003e\n\u003cli\u003ePaper weight: 90 gsm, suitable for fountain pens and pencils\u003c\/li\u003e\n\u003cli\u003eHardcover with matte finish, casewrap sewn binding\u003c\/li\u003e\n\u003cli\u003eWeight: 400 g (14.1 oz)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCollectors of Americana, Victorian trade cards, and 19th-century advertising ephemera\u003c\/li\u003e\n\u003cli\u003eGardeners and horticulturalists who love heirloom varieties and kitchen garden traditions\u003c\/li\u003e\n\u003cli\u003eBotanical illustrators and artists inspired by Victorian seed catalog lithography\u003c\/li\u003e\n\u003cli\u003eFood historians and culinary enthusiasts celebrating American seed heritage\u003c\/li\u003e\n\u003cli\u003eFans of Victorian humour, anthropomorphic art, and Gilded Age popular culture\u003c\/li\u003e\n\u003cli\u003eThoughtful gifts for home cooks, allotment gardeners, and whimsical stationery lovers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eRead more: \u003ca href=\"\/blogs\/new-old-time\/jerome-rice-co-1885-victorian-trade-card-seed-gardens-cambridge-ny-pea-couple\"\u003eJerome B. Rice \u0026amp; Co. and the Art of the Victorian Trade Card\u003c\/a\u003e\u003c\/p\u003e","brand":"LeBonJournal","offers":[{"title":"Journal","offer_id":63307204526449,"sku":"23897605604369132583","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/5367\/0769\/files\/Rice_Co._1885_Pea_Journal_in_Victorian_Kitchen_Garden.png?v=1773869825","url":"https:\/\/lebonjournal.com\/products\/pea-journal-rice-co-1885","provider":"LeBonJournal","version":"1.0","type":"link"}